Customer Area
Gain a 360º view of your customers by consolidating data from every channel — empowering truly personalized engagement and better customer understanding."
Deliver timely, relevant messages across channels with real-time data activation — increasing conversions, loyalty, and customer satisfaction."
Create seamless, consistent experiences across web, mobile, email, and more — ensuring your brand stays relevant and connected at every step of the journey."
Build on a future-proof foundation that scales with your business while staying fully compliant with privacy regulations — so you can innovate without risk."
According to Tealium's definition, a Customer Data Platform (CDP) is a centralized software solution that collects, unifies (both known and anonymous data), and activates customer data from multiple sources—including websites, mobile apps, offline interactions, and IoT devices—in real-time. Unlike traditional data management tools, a CDP creates a single, persistent customer profile that updates dynamically as new data flows in, enabling highly personalized marketing, sales, and service interactions across all customer touchpoints.
Through our customer data platform consulting services, organizations in sensitive data industries can securely unify disparate customer data sources, enabling a comprehensive understanding of customer behavior and facilitating highly personalized, compliant, and actionable communication strategies.
By combining business systems data with analytics and behavioural event data, your organization can develop rich, multidimensional customer personas that go far beyond the capabilities of traditional CRM systems. To truly operationalize this data, the right integrations and supporting infrastructure are essential.
A key advantage of CDPs is their ability to retroactively associate anonymous interactions with known customer profiles once identification occurs—a process known as “reverse stitching.” While CDPs offer significant potential, they require strategic oversight and cannot be treated as fully automated, one-time implementations.
In complex and regulated industries like finance, healthcare, and utilities, effective customer data management is crucial. At Datatekin we combine expertise to respond to these challenges:
We prioritise privacy in data collection and processing, delivering actionable insights in full compliance with privacy standards. At every stage, we proactively assess and communicate any privacy risks associated with architecture, technologies, integrations, data processing and data points, ensuring a secure and compliant approach to CDP implementation.
We align marketing data practices with IT governance to ensure secure, compliant, and consistent data usage across departments—supporting regulatory standards and a unified source of truth.
Our services consolidate fragmented identities into unified customer profiles using secure matching techniques, enabling accurate personalization and measurement within regulatory frameworks.
We help you build a consent-based first-party data strategy that prioritizes first-party data sources, enhancing personalization and privacy compliance while reducing reliance on third-party data.
We implement privacy-first data collection strategies—including consent management and cookie governance—to ensure your CDP meets GDPR, HIPAA, CCPA, and other compliance standards.
We enable powerful, real-time segmentation within your CDP—leveraging propensity scores, intent signals, and high-value customer attributes to support use cases such as predictive targeting, churn reduction, and personalized upselling, all while maintaining strict data compliance.
Our team ensures secure, scalable CDP integration with your broader tech stack, enabling real-time data flow and actionable insights across platforms.
We help you leverage CDPs to design and automate personalized customer journeys across channels—ensuring relevance, timeliness, and compliance with privacy regulations.
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Reduce silos and establish Marketing data as a single, authoritative source within your organization.
Ensure your data management adheres to stringent regulatory standards, safeguarding sensitive customer information.
Use actionable real-time insights, omnichannel and relevant messaging to build more meaningful connections with your clients.
Integrate AI-driven tools to continuously enhance the predictive power of your data.
Increase operational efficiency while scaling data strategies as your organization grows and faces new challenges and opportunities.
Ensure seamless data accessibility and usability across departments, enhancing collaboration and decision-making
