Customer Area
By leveraging accurate, compliant data, you gain actionable insights that drive strategic decisions, optimise user behaviour, and align analytics with business goals.
Our unified and consistent data model approach makes implementations scalable across all your brands’ digital assets and geographies. Provides you a transversal understanding of all your business units performance.
We help you stay ahead of global compliance standards, minimizing the risk of fines, reputational damage, and fortifying trust with your customers and stakeholders.
Advanced segmentation techniques build high-value audiences, enabling precise targeting and personalized campaigns that increase customer acquisition and retention
Our digital analytics implementations process includes a fully documented and structured strategic process to design and implement a measurement strategy that:
We customize the implementation to your specific business needs and can adapt it as those needs change over time.
Our process does not end when the main implementation is done, we maintain an ongoing strict control over the implementation, and keep evolving your measurement strategy to answer new business questions and requirements.
To understand how we generate intelligence from the Digital Analytics Implementations learn more about our Digital Analytics Intelligence services.
Our proprietary software solutions revolutionize enterprise analytics by simplifying complex multi-brand and multi-geography data environments. With automated QA, we ensure precise mapping of all data interactions, maintaining integrity and reliability at scale.
We prioritize compliance by automating the monitoring and auditing of data collection processes. Our approach respects user privacy while providing actionable insights, controlling tag activity, and ensuring compliance with regulations through real-time audits of cookies, storage, and browser data.
We empower your teams with detailed, up-to-date documentation that explains metrics, dimensions, and events. Using proprietary tools, we match documentation with implementation, generating alerts for necessary fixes—ensuring your analytics setup remains accurate and adaptable over time.
Using AI is all the hype today, but if your dataset does not have the right level of consistency and quality, you will be generating valuable outputs to support great decisions based on bad data!
We offer two complementary solutions, one that streamlines your analytics process and ensures the consistency and quality of your data collection, and the other that enforces strict governance for tagging traffic sources to ensure their quality.
Streamlines a highly formal and documented full analytics implementation and maintenance process; continuously mapping your implementation documentation to your implementation and vice versa; integrates with GA4 for frictionless configurations.
Minimise unidentifiable traffic sources (Direct). Enforce consistency across multiple teams in tagging campaigns across paid, owned and earned media - Cross-Channel Tracking. Prepare your traffic data for Attribution, AI marketing Analytics, AI media Mix Modelling.
At Datatekin, we understand the critical importance of compliant data practices in the modern digital landscape. We specialise in navigating the complexities of data collection and analytics to deliver impactful insights, while remaining transparent and compliant. Helping you choose the right solution for your business is part of our approach.
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Our strategy-driven implementation philosophy provides you with the right data to answer your business questions and ensures data accuracy and integrity, enabling you to make the right decisions that drive your business forward.
By implementing compliant, anonymous tracking and consistent, high-quality tracking of all your traffic sources.
Our solution, once supports a unique data model that can be imported with each implementation, allows a consistent deployment cross digital platforms, enabling agile reporting to meet your business needs.
Ensure scalability across digital assets, brands, and geographies. Our solutions are designed to handle complex, multi-brand, and multi-geographic data environments, ensuring scalability as your business grows.
Our software integrates all steps of the implementation process to reduce manual effort and error, allowing to deploy faster and better.
Our solution already uncovers a lot of insightful data to generate hypothesis for improving digital experiences of your users in your digital assets, and by testing leverage growth.
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